Although we were founded in 2009, our roots run much deeper. Our founder and CEO, Sebastian Serra, started working in retail produce at Boston’s North End in 1973, at the age of 9 years old. Shortly after graduating from Northeastern University, Sebastian founded his first of two produce supply companies. Spending years in the industry Sebastian soon came to the realization that technology was the future. With that in mind he sold his company and began his new venture and passion; creating a software company whose sole purpose was to help his customers achieve amazing success through ground breaking and powerful technology.